Jum Nakao

Sewing the Invisible (Brazil)

Fashion show of paper dresses.

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On June 17, 2004, at Latin-America’s premier fashion event, SPFW, ultra-intricate dresses were created out of delicate paper and worn by models in Playmobil headdresses in a runway performance. The clothes were made from sheets of vegetal paper of varying grammage and were painstakingly fitted to the models’ bodies, with handcrafted filigrees imitating lacework and high and bas-reliefs simulating brocades. A half a ton of paper and 700 man hours went into this project.

At the end of the show, these meticulously crafted dresses were torn to shreds by their respective models.

Sewing the Invisible was voted SPFW runway of the decade and was recognized as one of the catwalk shows of the century by the Fashion Museum of France. It is a reference in all the main publications on Fashion and Design worldwide and is documented in many international fashion and art museum collections.

Wardrobe: Silvana Marcondes and Marcos Botassi, Wardrobe team: Irene Flesh, Cláudia Diniz, Jorge Constantino, Lídia Yogui, Marcela Donato, Mônica Nassif, Ney Mesquita, Tina Simião, Mila Reyli (intern), Ateliê Jum Nakao: Beatriz Meirelles, Vange Siqueira, Hilda Gomes Martins, Paulo Henrique Simões, Style Assistant: Aline Lamm, Style Intern: Maria Agustina Comas Oyenard, Hats: Inez Sacay, Assistant: Daniella Sabetta, Runway Director: Kiko Araújo, Set design: Júlio Dojcsar, Assistant: Jairo Dojcsar, Stage design: Juliano Tramujas, Patrick Toosey Seitz, Props: Aroldo Patrício, Letícia Andrade, Leonardo Cardoso, Lightdesign: Carlos Moraes & Kiko Araújo, Styling: Jum Nakao, Make-up & Hair: Fernando Andrade, Musical Creation: Paulo Beto, PR: Namídia, Design: Irmãs de Criação, Release: Ricardo Oliveros, Models: Monica Silva, Julieta Caccione, Mariana Marcki, Bruna Marques, Cassiane Bohn, Ana Luisa Schiavo, Barbara Fialho, Juliana Arroyo, Izabel Goulart, Marie, Gianne Albertoni, Aline Weber, Viviane Surgek, Karina Pilon, Lara Gerin.

Runway photos: Fernando Louza. Collection photos: Sandra Bordin.
June 2004