Jum Nakao

Eggo (Brazil)

A mechanical paper stork.

  • eggo_06
  • eggo_05
  • eggo_04
  • eggo_03
  • eggo_02
  • eggo_01

A stork delivers an egg in a bundle.

It was around this archetypal image of birth that we created the launch for Brastemp’s mini-washing machine Eggo.

Over a thousand pegged folds of paper made up this huge mechanized stork in mid-flight at the Boutique Branding Gallery.

Creation and Direction: Jum Nakao, Design and Mechanization: Naná Lavander, Sound Designer: Paulo Beto, Set design: Z4.

June 2007