Jum Nakao

Future Kitsch (Brazil)

Future Kitsch- Summer 2003 collection, on technology and time.

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Future Kitsch is a portrait of time and its effects upon technology, which it strips of its modernity and novelty, rendering it old and obsolete, its flaws and artificiality laid bare, turning it into a techno-plastic piece of kitsch, a simulacrum degraded into fakery.

To blur the thing, deprive it of its place in time, the collection’s colors are techno-faded, with prints that evoke pioneering computerized images. Old or new?

Fashion show – Style: Jum Nakao, Stylist: Jum Nakao, Make-up/Hair: Fernando Andrade, Design: Lobo, Set design: Julio Dojcsar, Artistic direction: Kiko Araújo, Camarim São Paulo, Soundtrack: LCD, PR: Namídia. Catalogue Team – Style: Jum Nakao, Stylist: Jum Nakao, Make-up/Hair: Fernando Andrade, Design: Lobo, Photography: Sandra Bordin, Photography assistant: Caio Sérgio, Image Treatment: Fujocka, Models: Cassiane Bohn, Mônica Silva, Nicolau Gordeeff, Studio: 6º Degrees, Graphics: Águia, Laboratório Fotográfico 337.

July 2002