Reality Project – The Time of Brazil (Brazil)

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For the first time ever, a whole collection was developed and displayed on the catwalk in real time during a Fashion Week edition!

Four intense days of novelty!

20 talents were selected to define a concept, discover means, experiment with new techniques, test possibilities, sonorities, textures, colors and lights. A race against time to produce, make clothing patterns, sew, embroider, print, fit, adjust, start all over, complete, accessorize, do the make-up and hair, rehearse and finally share the dream, making it real on the catwalk!

Live or online, every step of the creation and production of an entire collection could be followed by the public.

Since 2012