Jum Nakao

Reproduce (Brazil)

Free handouts of clothing patterns in subway stations.

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Specially conceived action carried out during Viver Fashion Week (November 3 to 9, 2008).

Looks by eighteen designers and brands were strategically positioned across São Paulo’s subway network. Patterns and instructions for how to make the clothes on-show were distributed free of charge.

ReProduzir spreads know-how in order to rekindle our human capacity to clothe ourselves.

November 2008