Jum Nakao

Senac Fashion Information (Brazil)

A project to commemorate the 15th anniversary of Senac Fashion Information

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Set design and graphic material.

The cover of the book Tendência (Trend) featured a hail of phosphorescent stars in near-invisible paint, but which glowed in the dark. With the lights turned off, the guests received their copies of the book, shimmering in the auditorium and twinkling on to this day in their libraries.

This rain-of-stars image was repeated in the stage design.

The book’s art deco graphic identity was a direct reference to the book’s 1920s theme and content.

Production: Senac team.

October 2008